Corporate gifting is the practice of gift giving that creates a touchpoint with your employees, clients, or prospective clients. When done well, gifting in the workplace can go a long way in forging connections and showing your appreciation.
Why Spend Money on Unique Corporate Gift Baskets?
Studies on the psychology of gift giving in the workplace have shown that gifting helps establish trust and reciprocity and results in more positive business outcomes. For clients and prospective clients, it also helps your business stay top of mind.
That being said, some corporate gift boxes are just plain boring! If you’re going to spend your company’s hard-earned money on gifts, be sure to choose something that will actually bring joy to the recipient, not end up in a landfill.
Rather than the same old same old, try to find something unique and thoughtful. If you can come up with something special, custom corporate gifting can really help cement your relationships with your clients, prospects, employees, and other partners.
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A Few of Our Favorite Corporate Gift Bag Ideas
Corporate gift boxes range from stale and predictable to exciting and delightful. That’s why you need to take time to carefully curate the products in your gift bag and tie them all together with beautiful packaging and presentation. Below are a few of our favorite corporate gift ideas to help get you inspired.
For your employees, we love the idea of curating a gift bag around the all-important theme of self care and wellness. After all, nothing shows that you care about your employees quite like encouraging them to pamper themselves! As an added bonus, studies show that promoting self care in the workplace can help make your employees more productive. A self care gift bag might include things like scented candles, essential oils, luscious bath salts, sweet treats, a cozy blanket, or some teas.
For your clients or business partners, we like the idea of a gift bag that’s all about highlighting local products and supporting small businesses in your area. This shows that your company really cares about your local community. Check out these support local gift boxes for ideas and inspiration on what to feature. Another idea we really love is to create a gift bag that supports black-owned businesses and artists, like this one.
Corporate Holiday Gift Ideas & Tips from the Experts
In our many years of experience with corporate gifting, we’ve learned a few things worth sharing! Below are some tips to help you find the perfect holiday gifts for your clients, prospects, and employees:
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Keep it secular. Be sure to avoid any gifts or wrapping with religious undertones and don’t assume everyone celebrates the same holidays. For example, instead of red and green gift wrap, opt for more neutral yet festive colors like silver and gold.
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Don’t leave people out. If you’re giving gifts to your employees, be sure to give them to every single employee on your team. Corporate gifting should solidify relationships and make everyone feel more connected, not exclude people!
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Get festive! For your employees, choose festive goodies and treats rather than purely practical items. For example, the holidays might not be the best time to give your employees office supplies; save that for their work anniversary instead.
- Keep it practical for clients, vendors, and other professional partners. While the holidays are a good time for more fun and festive gifts for your employees, it’s usually a good idea to choose something a little more professional or practical for your clients and other business partners. When in doubt, consumables - things like luxury food items or locally sourced coffee - are usually a safe choice and won’t go to waste.
- Stay on-brand, but keep branded gifts to a minimum. Whatever you give should be in line with your brand personality and company culture. That being said, people probably don’t want your logo on every single item they receive, especially for the holidays. In fact, a recent survey found that 3 out of 4 employees prefer gifts without company logos on them. Instead of a branded gift bag, try giving some more substantial to show that you care.
- Personalize whenever possible. To really show your clients or employees that you care about them, try to give them something personal and unique – something that aligns with their interests, individual style, or personal preferences. One of the very best ways to do this is to go custom with your corporate gifting! When we say personalize, we mean focusing on what makes your employee or partner unique, not simply adding your logo. The chances of someone using your gift more if it doesn't scream your business is a no-brainer.
Go Custom for Your Corporate Gift Bags
Carefully curated corporate gifts help you build strong relationships with your clients, employees, and partners. A custom or personalized gift bag full of thoughtful surprises will be so much more appreciated and impactful than one of those boring gift baskets you can pick up from the mall.
Brainstorm what you know about the recipient and try to add a few personal touches. Even small details like including coffee for the coffee drinkers on your team and tea for the tea drinkers can go a long way. If you don’t know what your employees like, don’t be afraid to ask some questions! Many companies have their employees fill out surveys to gather their preferences and help with personalized gifting.
We’ll Help You Curate Unique Corporate Gift Baskets that Delight Your Employees!
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Coming up with a personalized, unique gift basket takes time and effort. You shouldn’t have to worry about coming up with the perfect gift basket on top of everything else you have going on at work!
Why not leave the curation to our corporate gifting experts? We’ll save you money, time, and a whole lot of stress. Your employees or business partners will be thrilled with what they receive and grateful for their relationship with your company.
To get started, take our custom corporate experience questionnaire, or contact us to get your customized quote.
