Case Study: How Bestowe Gifting Helped Alley Marketing Spark Connectio

Longtime partner Alley Marketing came to Bestowe with a fresh idea: rather than sending gifts during the crowded winter season, they wanted to ignite connection during the quieter summer months. In honor of Mental Health Awareness Month in May, we designed a “Summer Cabin” kit—a cozy, nostalgic collection that encouraged clients to slow down, recharge, and embrace a little joy. The result? A warm and thoughtful gifting moment that stood out and strengthened client relationships.

Alley Marketing is a creative, client-focused agency that values building strong, lasting relationships. After years of holiday gifting, they wanted to switch things up and connect with clients during a quieter time of year, when their gift would truly stand out and be remembered. The goal was to tie in the joy of summer with the importance of wellness and mental reset.

The Challenge: Redefining Corporate Gifting with a Fresh, Wellness-Driven Summer Approach

This project was about breaking from the norm and bringing something fresh and seasonally relevant. Alley’s key goals included:

• Seasonal Timing: Move away from winter gifting and focus on a more impactful, summer-centered gesture.

• Mental Health Awareness: Tie in the importance of well-being and rest, in a way that felt fun and lighthearted.

• On-Brand, Memorable Gifts: Include a standout branded item and cohesive theme.

• Client Connection: Deliver something clients would actually use and enjoy as the summer kicked off.

Bestowe’s Solution: A Whimsical 'Summer Camp at Home' Gift That Blended Nostalgia and Self-Care

We created a playful and practical “Summer Camp at Home” gift box that captured the spirit of nostalgia, relaxation, and outdoor fun. It struck the perfect balance between meaningful and fun—something clients didn’t see coming.
Each kit included:

• A branded red camping mug, etched with Alley’s logo—perfect for sipping coffee on the porch or cocoa by the fire pit.

• Cabin-cozy socks, ideal for lounging after a day in the sun.

• A comfort heat pack to promote rest and relaxation.

• Rich hot chocolate and peppermint cookies, adding a cozy treat to balance the summer vibe.

The gifts were thoughtfully packaged in a vibrant, camp-style box, evoking the excitement of summer getaways while delivering a subtle message of self-care.

Implementation Process: From Concept to Campfire Vibes—Bringing the Summer Kit to Life

We Bestowe worked closely with Alley to design a gift that was seasonally aligned, creatively branded, and easy to deliver.

• Sourced high-quality, summer-inspired items from small-batch vendors.

• Customized the mug and packaging to reflect Alley’s personality and professionalism.

• Handled fulfillment and shipping to ensure the gifts arrived just in time for May, kicking off the summer season.

Results and Impact: Standing Out with Seasonal Gifting That Deepened Client Connections

The response was overwhelmingly positive—clients appreciated the surprise timing, the creative summer theme, and the emphasis on mental wellness. The gift allowed Alley to stand out in a sea of winter holiday noise and strengthen client connections in a more intentional way.

Client feedback included:

“We wanted to try something different this year, and Bestowe made it happen. The summer wellness kits were a hit with our clients—fun, thoughtful, and totally unexpected. As always, they nailed the branding and made the process feel effortless. We love working with them!"

Key Outcomes:

✔ Helped Alley stand out by gifting in a quieter, more impactful season.
✔ Strengthened client relationships with a thoughtful, wellness-centered theme.
✔ Reinforced Alley’s brand with unique, high-quality merchandise and packaging.

Want to create an out-of-the-box gifting moment that aligns with your brand values and stands out from the crowd? Let Bestowe Gifting help you bring it to life. Contact us today to get started!

Case Study: How Bestowe Gifting Helped Alley Marketing Spark Connection with a Cozy, Camp-Inspired Summer Gift